The purpose of this Blog post is to educate and enlighten many business owners out there that are thinking about building a website for the first time. A website is a very important part of any business especially in this day and age. Our website started back in 2001. It only contained about 4 pages of info with very little pictures of our work. Over the years we added more pictures, pool models, Stamped Concrete photos and additional options that made us simply stand out above the rest. The look of the Website changed dramatically over the years. As I said in recent posts, I am a very visual person, therefore requiring many changes to the website over the years and most likely many more in the near future. Think of your website as a library of events in your companies long or short history. The more information your website has the more likely a consumer will remain there. It also has to be pleasing to the eye as well. I have put a ton of hours into building and maintaining our website over the years. Websites are my thing and i would like to share with many of you my own personal secrets that will help you generate leads for your own business. Before I get into protecting your brand I would like to list my top ten pointers in creating a useful website that gets the results you need. Keep in mind a website is like growing flowers or plants. They start off small and gradually get bigger and bigger over the years. Have a plan in mind, Stick to it and have fun producing your library of events for everyone to see.
Top Ten hint’s to making your website Stand-out
1. Choose colors that are pleasing to the eye.
2. Make sure content is easy to read.
3. Make sure you take high resolution photo’s and (they load quickly)
4. Information rich. Lots of drop down menu’s. Content, Content and more content.
5. Video’s ( set up a you tube account and connect to your website)
6. Use of Live actors on the site to promote your products.
7. Use of 3D design programs. Show your creative side.
8. Networking (Get Connected)
9. Create an about us Page. (First impressions count, believe me)
10. Contact us Page (Capture every opportunity and save it.
Do I buy one website or many websites?
This all depends on what kind of business you own. If you run a hot dog stand in the middle of New York city I don’t think a website would do you any justice. I am in the pool business and a website is essential to being successful in this business i can assure you. Here is my take on why owning multiple domains is the key to your companies future success. I can now let the cat out of the bag being I own a major portion of the fiberglass pools websites throughout the country. It all started a few years back while sitting on my rear deck with a good friend of mine William Bryan. He is responsible for building all of my websites throughout the years and providing me impeccable tech support in doing so. I wanted more action in the business without having to pay large Google Ad fee’s in the process. I started off buying local NJ websites such as newjerseyfiberglasspools.com along with the abbreviations as well. Then i bought fiberglasspoolsnj.com I instantly saw results. That was it for me. I found a way to advertise across the country, protect my brand forever and receive Lot’s of leads nationwide for the rest of my life. I even took it 2 steps further in my quest to protect the domain game throughout the industry as a whole. My quest now was to position myself not only in the fiberglass market but the in ground pool market and swimming pool market as well. Most of you are probably saying a pool is a pool right. Wrong, not on the Internet. Artistic Pools is strictly Fiberglass so I concentrated on this industry as a whole. Internet searches are very specific in nature. Let me give you an example that you can relate to. Let’s say you live in New Jersey and you are looking for a plumber. What might you write to get a plumber local to you. If you just type the word plumber chances are you might be reaching out to someone in Las Vegas to come fix your dryer. Most likely you might search ” NJ Plumbers”, “Plumbers NJ”, Drier repair NJ. You get the drift. That being said we decided to purchase every state in the country for Fiberglass pools, in ground pools, and swimming pools and with state names attached in the front and behind along with the abbreviations as well. To my amazement most of what I was setting out to achieve was available for purchase. I could not believe other installers and manufacturers did not claim their share of the Internet landscape right before their eyes. Artistic Pools along with another fiberglass pool manufacturer utilize approximately 90 percent of all fiberglass pool, in ground pool and swimming pool sites in the world today. I am a 5 year college graduate of Bloomsburg university and have had a great deal of success academically and as a scholar athlete. I can honestly say that I am most proud of claiming my stake on the Internet. Just imagine the feeling of claiming your landscape on the world wide web and promoting your products the way they should be promoted. This method of advertising and buying domains will not help everyone in every situation, but I can guaranty one thing, your competitor will never own the websites that you bought. That I know for sure.
Let me know if I could be of any further assistance in creating a web presence that is tailored to your business?